Technical SEO waddell

Canonicalization is an important part of Technical SEO. It's a process whereby multiple webpages with similar content are "canonized" into one single page in order to avoid any confusion for search engines. By doing this, it ensures that the webpages appear clearly in search engine results pages (SERPs).

For instance, if two pages have the same content but different URLs, both will be indexed and the SERP may display both links, which could be confusing for users. Hence, canonicalization helps reduce duplicate content issues by consolidating them into one single URL. This way, search engines can easily identify each page as being unique.

Moreover, canonicalization also reduces crawl budget and improves website performance. That is because when a webpage has multiple versions of its URLs due to internal linking or other reasons, crawlers spend more time indexing them all instead of focusing on other resources. Thus, implementing canonical tags helps to prevent these issues from occurring and allows crawlers to focus on other parts of the website!

Overall, canonicalization plays an essential role in Technical SEO as it aids in avoiding duplicate content problems, redirects users to the correct version of a webpage and saves crawler resources so that they can be utilized elsewhere on a website. Therefore, it is important for websites to make use of canonical tags when optimizing their sites for SERPs!